When I first met Klaus back in Los Angeles circa February 2012, he was working… wait… “working” for a small (and magnificent) wakeboarding company called Humanoid with his good mate, and company owner Jeff. Their days consisted of “testing products” on the boat (which I would try to involve myself with as regularly as my “work” schedule would permit), building mini ramps for “brand culture” purposes, and occasionally shipping out wakeboards when people ordered them from the website.
Jeff had a vision for a board design – an abstract interpretation of the humanoid word itself.
The brief went something like this:
“Claudo, I just want it to be a shitload of bloody guts and brains and severed body parts, smashed together with greasy, oily boat engine parts.”
These were hand sketches that I then threw into Illustrator to schmick up a bit.
Turns out the company was moving in a more tasteful design direction so this never went into production. Can’t imagine why…? … Guys? Your brand slogan written out of guts in cursive? No?