Poster Rollercoaster

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My favourite part about wrapping production on a film is blabbing about it to EVERYONE (as long as post is going smoothly). And what better way to blow my own trumpet than to make a killer poster, and slap it on every last inch of the internet?

In the week between wrapping Winning Formula in Los Angeles and me moving to San Francisco, I bought a shockingly cheap photo studio setup – 3 softboxes and a backdrop rig – and got the entire cast to come in and have their character photos taken for promotional purposes.

During this session, Prudence and I shot the poster as per my concept sketch.

… Or at least what I thought the poster would be. I saved all of this work at very low resolution to my google drive, then promptly had my laptop and camera (with backup images on the SD card) stolen, as you well know, faithful follower of my blog, Klaus.

So there I was with a film poster that was unprintable. Bloody useless for all the good people at Sundance and Canne who will be champing at the bit to get their clammy hands on a full size 27″x40″ 300dpi poster for my micro-budget slapstick comedy. Because if there’s one thing I know, it’s that those good people love micro-budget slapstick comedy.

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Prudence Vindin and Claudia Pickering with George Clooney leaving Canne in a limo in the future. He has really enjoyed Winning Formula. They are indulging in Moët mimosas.

A new poster was needed. Lucky for me, Pru was back in the United states a few months later, and we still had access to our costume headdresses (which were later stolen, so this really was our last shot at it).

We strung up some white fabric in Cassie’s (the costume designer) house, and with the help of Klaus, we reshot a poster far superior to the original. YEW!

Winning Formula Film Poster

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